Source of Business Segmentation: Phân Khúc Theo Nguồn Khách Trong Khách Sạn Category: Kênh phân phối (Distribution & Channels)Tag: channel mix, corporate booking, direct booking, distribution channels, hotel distribution, nguồn khách, OTA, revenue management, segmentation, source of business, travel agent
Budget Allocation Across Channels: Phân Bổ Ngân Sách Quảng Cáo Đa Kênh Category: Chỉ số & Đo lường (Metrics & KPIs)Tag: budget allocation, channel mix, hotel advertising, media planning, paid marketing, resource allocation
